Tiktokaya Hekaya

is the main hashtag, invented by Dr Basim Ayoub, which along with “tiktokaya_hekaya” has garnered over 100 million views. This is also the name of Dr Ayoub’s TikTok channel. 

Dr Ayoub’s Arabic language TikTok channel is focused on sharing short, inspirational and motivational videos. The name of the channel, which translates to “TikTok stories” in English, is a nod to the fact that it offers videos that tell stories and offer insights into personal experiences, building on the extensive personal research and experience of Dr Basim Ayoub.

Dr. Ayoub’s mission with Tiktokaya Hekaya is to empower his viewers to take control of their lives and pursue their dreams. His videos offer practical tips and advice on everything from nutrition and exercise to mindfulness and self-care, all delivered in a positive and uplifting tone that encourages his audience to strive for their best selves.

Through his dedication and hard work, Dr. Ayoub has built Tiktokaya Hekaya into a platform that inspires and motivates thousands of Arabic-speaking viewers. His personal contribution and mission are a testament to his commitment to helping people live healthier, happier, and more fulfilling lives.

The channel features videos that cover a range of topics, including self-improvement, personal growth, and mental health. Tiktokaya Hekaya aims to inspire and uplift its audience, encouraging them to pursue their dreams and live a fulfilling life.

The channel has gained a growing following, with many viewers leaving comments expressing their appreciation for the positive messages and encouragement offered in the videos.


Tiktokaya Hekaya is an excellent source of motivational and inspirational content for Arabic-speaking viewers and is aimed for the growing population of Arabic speakers who are increasingly wary of their health and living healthy, but face an acute shortage of scientifically-backed, reliable sources of information geared towards their needs.

Looking to work with Dr Basim Ayoub?

Dr Ayoub’s mission is to help individuals who are looking for guidance, answers and support in their healthy living, as well as to work with other professionals in the industry to help spread the message. If you would like to work with him, reach out today.

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